The security industry is made up of a number of companies whose products and services make it possible for organizations to keep their assets and people safe. Members of the security industry are represented by the Security Industry Association (SIA), a nonprofit trade association that offers education and advocacy for the industry. Through its events and publications, the SIA works to promote the industry and its members’ interests.
Security professionals need to identify the needs of their customers and seek ways to meet those needs. Many security industry members consider themselves to be members of this profession, but they do not practice medicine or provide medical care. Security professionals should be able to clearly define their mission and brand. If they aren’t able to distinguish their roles and products from their competitors, customers won’t be able to trust them.
The security industry continues to evolve and incorporate new trends. For instance, cloud-based security technology merges physical and cybersecurity strategies to provide better visibility and control for organizations. As threats continue to interconnect, this approach is becoming increasingly important. By using cloud-based security technology, organizations can avoid the expense of storing data locally, and can use the same technology for multiple sites.
The security industry is also benefiting from the influx of new businesses. As businesses and schools begin to reopen after the holiday season, security businesses are likely to see a boost in revenue. In addition, the recent influenza pandemic has only had a mild impact on the industry. Despite the negative impact of the virus, security businesses in the United States and Canada have maintained their demand levels.